This essay will help you decide between led billboard and electronic message centers (EMCs) by outlining six essential distinctions. Here are the top six ways electronic billboards (Emacs) differ from their digital counterparts.
Sign Location and Use
Electronic message centers (EMCs) promote the wares and services of a company located on the site where the sign is installed. Digital billboards, on the other hand, are typically employed as off-premise or off-site signage, promoting local companies’ products and services. Unlike EMCs, digital billboards may be placed along the sides of roads and highways.
Sign Regulations, Permits, and Allowance
Whereas most EMCs are governed only at the municipal level, digital billboards are subject to municipal, state, and federal regulations (e.g., the Highway Beautification Act). Even though local government rules differ from state to state and county to county, EMCs often simplify the compliance and permit acquisition processes by eliminating the need to investigate many layers of government regulation to obtain acceptance.
- While digital billboards are becoming more widely available, electronic message boards (EMCs) are still only allowed in a few cities.
- Finally, unlike digital billboards, which need yearly permission costs, installing an EMC is often only a one-time application and charge.
Requirements for Sign Spacing
Display Electronic Message Centers (EMCs) next to other signs in whatever way you see fit; they are not subject to any space limitations. Because of this, EMCs are used in a wider variety of sign system designs. However, there are stringent regulations about the distance between digital billboards.
Sizes for Signs
Many forms and dimensions are available to buyers of EMCs, while height and width limitations may apply in some areas. However, digital billboards are often rectangular (14′ x 48′, or 672 square feet).
Financial Investment and Return on Investment
In most cases, EMCs are purchased outright by the business or property owner. On the other hand, independent billboard operators often own digital billboards and generate money by renting out advertising space on them. Digital billboards, on the other hand, are utilized to directly improve owners’ income through advertising, audience interaction, and branding. It’s essential to consider which options are the best for your intended sign purposes.
When trying to understand the display capabilities of an EMC, it helps to picture them as enormous computers. Electronic message centers (EMCs) can be set to show moving images, videos, and animations. While digital billboards’ content is changed at the click of a button, the transitions are static, making the displays more comparable to a slide show than a dynamic video wall.
Avoid T-Rex Exposure
T-Rex is taking legal action against digital billboard advertising providers. Broadsign has filed a lawsuit to dispute T-accusations, Rex’s, and the trial date is still to be determined. If the maker of the digital billboard you’re considering buying does not have a license agreement with T-Rex or does not promise, in writing, to pay your legal fees if T-Rex sues you for patent infringement, you should not acquire the digital billboard. Daktronics, Formetco, Preview, and Watchfire are all manufacturers of digital signage that have signed a licensing agreement with T-rex.